Snacking Through The Decades: 1930s and ’40s - Canteen (2024)

FAQs

What snacks did people eat in the 1940s? ›

Other favorites of the time were Bazooka Bubble Gum, Licorice candies, Turkish Taffy, DOTS Candy, Jolly Ranchers, Whoppers Malted Milk Balls, Mike & Ike, and Rain-Blo Bubble Gum. Snacks that emerged during the '40s include Cheerios, Raisin Bran, Chiquita Bananas, Junior Mints, Almond Joy, V8, and Cheetos.

Here are some snacks that were developed or popularized in the 1930s, according the The Food Timeline: cheese puffs, Fritos, Marshmallow Sandwich cookies, chocolate-covered pretzels (chocolate-covered potato chips date to the 1920s), Ritz crackers, SPAM, and Cho Cho ice cream treats.

: If you judged the 1930s by its snacks alone, you would have no idea that the economy was tanking. Twinkies, Snickers, Tootsie Pops, Fritos, 3 Musketeers, Ritz Crackers, Frito corn chips, 5th Avenues, and Lay's Potato Chips were all produced during the lean years of the Great Depression.

Convenience foods.

But the 1930s had some notable contributions: Jiffy Biscuit Mix and Bisquick, refrigerator rolls, dry soup mix, and of course, that notorious old standby, Campbell's cream of mushroom soup. For good or for ill, these things transformed American cookery.

The 1940s were marked by the austerity of World War II, with food rationing imposing a diet high in carbohydrates and low in fats. People's diets were restricted but relatively balanced, emphasizing available root vegetables and bread due to the scarcity of meat, cheese, and sugar.

Many cheap foods still common among the poor today made their debut during the Depression: Wonder Bread (1930), Bisquick (1931), Miracle Whip (1933), and Campbell's Cream of Mushroom soup (1934). Ragu spaghetti sauce, Kraft mac-n-cheese, and Hormel Spam all appeared during the Roosevelt Recession in 1937.

From Hunger to Hope. From frozen foods to Jell-O molds, the 1930s and 40s saw a huge upsurge in convenience foods. Building on the popularity of brands like Wonder Bread, Kool-Aid, Velveeta Cheese, and Hostess Cakes, American supermarkets stocked up on mass-produced items.

Potatoes were also inexpensive and used extensively. Some meals even used both. One of these meals was called the Poor Man's Meal. It combined potatoes, onions, and hot dogs into one hearty, inexpensive dish, which was perfect for the hard times people had fallen on.

Including ingredients like lobster, squab, oysters, tongue, crab, fruit punch, prunes, peaches, pineapple, honeydew melon and orange marmalade in the menu helped gentrify the meal and add that touch of elegant refinement that was so important.

"Even in the Depression, people were so inventive," Cass County Historical Society President Marilyn Fry says of the durable food brands born in the depths of the 1930s. Birds Eye Frosted Foods, sliced Wonder Bread, Hostess Twinkies, Mott's Apple Sauce, Snickers candy bars, French's Worcestershire Sauce.

What did farmers eat in the 1930s? ›

Almost all farm families raised large gardens with vegetables and canned fruit from their orchards. They had milk and cream from their dairy cattle. Chickens supplied meat and eggs. They bought flour and sugar in 50-pound sacks and baked their own bread.

This framed potato chip was the first chip made by Jean's Foods, a subsidiary of Jean's Beans in Syracuse.

In the 1940s, the number of food groups expanded to 7 through “The Basic 7” (green and yellow vegetables; oranges, tomatoes, and grapefruit; potatoes and other vegetables and fruit; milk and milk products; meat, poultry, fish, or eggs; bread, flour, and cereals; and butter and fortified margarine) (10).

Popular packaged foods included Kellogg's Frosted Flakes and Special K cereals, General Mills' Trix and Cocoa Puffs cereals, Star-Kist Tuna, Minute Rice, Eggo Waffles, Pepperidge Farm Cookies, Ruffles potato chips, Rice-A-Roni, Ramen Noodles, and Haagen-Dazs Ice Cream.

The Rise of Commercial Pet Food

During World War II, metal rationing halted all production of canned pet foods, and manufacturers began focusing on dry foods, selling them to customers by promoting the convenience factor. By the mid-1940s, there were two types of dry food: biscuits and kibble; and pellets.