Have you noticed friends and family sharing a bunch of random images in a single post lately? ‘Grammers call it a “photo dump,” and it’s the latest IG slang doing rounds on social media platforms.
Used by many major influencers, celebrities, and thousands of IG users, the hashtag #photodump boasts more than 2.6 million posts on Instagram (at the time of writing). These scrapbook-like albums contain everything from blurry selfies at Coachella to everyday pictures of a friend’s home garden.
Ready to join Instagram’s latest trend and create scrapbooks of your own? Learn the meaning of photo dump, create your own randomly curated posts, and share them with the world.
What is a photo dump?
A photo dump is a random collection of photos on Instagram in a carousel post format. The images are often unedited, authentic, and raw. Typically, these posts are loosely related to the account owner’s daily experiences. For instance, the first image is a selfie, second is the user’s lunch, third is a sunset, and so on.
How many photos can you post on Instagram?
A single Instagram carousel post accommodates up to 10 photos. Photo dumps are usually on the higher end – with 8–10 images – but there’s no hard-and-fast rule about uploading a specific number of pictures.
Why are photo dumps trending?
Photo dumps are an excellent way to engage followers without the constraints and pressure of having “picture-perfect” images. Dumps usually have photos with a few filters or edits, making them real and not overly manipulated. The photo dump’s beauty lies in its “unscripted” vibe.
As the pandemic ceased all real-life events and social gatherings, people hardly had any opportunities to click fancy, aesthetic images. That’s when the Instagram community came up with the idea of photo dumps, allowing users to capture raw emotions and celebrate human experiences in their purest form. There are no standards or scheduling times to follow. And there’s been no looking back!
Not following a coherent order also makes photo dumps useful for clicks and engagement, especially for social media influencers.
How to make a photo dump
Now that we’ve established what photo dumps are and why they’re trending, let’s learn how to make one in a few simple steps.
Create a theme for your photo dump
Although photo dumps are meant to be a collection of randomly put-together photos, following a theme helps keep the overall vibe loosely connected and consistent.
Think about what you want to share through your post. Do you want to tell a story about your mood lately or share pictures describing the week? If you’re a brand, consider showcasing your latest product or posting a string of user-generated content (UGC) of customers sharing their experiences.
Ultimately, photo dumps are a projection of emotions, experiences, and personal style. Pick any theme, but it should authentically display your life and the human condition.
Pick the right pics and videos
Picking photo dump content may seem easy. However, selecting random photos doesn’t translate to engagement. If you want people to swipe through your carousel, the photos should be worthwhile – especially the first slide.
We recommend following one of two approaches. Choose a high-quality cover image that resembles the standard refined Instagram post, or start with something so bizarre it intrigues viewers.
If you pick the first method, have a captivating shot that encourages people to swipe through. And if you choose the second one, use a cover image that deviates so drastically from the norm that it causes followers to pause, wonder and swipe through to get the full picture.
After selecting a cover image, focus on variety. Photo dumps include crisp candids, blurred group pictures, memes – the list goes on. Rummage through your camera roll and go wild!
Add the final touch with a caption
Despite photo dumps’ reputation as carefree content, captions are as important as any traditional Instagram post.
Given the random nature of photo dumps, captions provide context, cause intrigue and give Instagram users a hint of what to expect. They allow you to put emotions into words. That said, avoid writing lengthy paragraphs, as they take away a photo dump’s randomness and essence.
The general guideline is to keep dump captions short and sweet. Consider adding a lyric from the current song stuck in your head or attaching an emoji or two. If it resonates with what you’re going through in life, don’t be afraid to immortalize those experiences in words. Seek inspiration from our list of captions below!
